Jarie Bolander is an engineer by training and an entrepreneur by nature. He is a partner at JSY PR & Marketing, a full service PR & Marketing firm focused on startups, nonprofits, and professional athletes. He has over 20 years of experience bringing innovative products to market, which gives him a unique perspective on the power of story telling for businesses. Jarie has formed or been part of 6 startups in various management roles. He holds an MBA in Technology Management from UOP and a BS in Electrical Engineering from San Jose State University. He is also inventor or co-inventor on over 10 patents. He has published six books — 8 Startup Dilemmas All Founder Will Face, The Entrepreneur Ethos, 7 PR Secrets All Founders Should Know, #Endurance Tweet, Frustration Free Technical Management, and Business Basics for Entrepreneurs. You can follow him on Twitter @TheDailyMBA.