Samantha Temple Neukom is the Chief Brand Officer at Northbound. Northbound leads the Seattle and the West Coast markets in a strategy-first approach to brand. Recognized for making meaningful impact across a wide variety of technology and consumer-focused clients, our contributions are the drivers to sustained revenue growth: vision, culture, innovation, and differentiation. She embraces both the art and science of building a brand. The process is dynamic and since 1997, her experience has provided clients with a depth of perspective and know-how. Sam has honed her craft working with leaders at: Starwood Hotels, P&G, Snapple, Tanqueray, Pfizer, Tylenol, Thomson Reuters, and Kaiser Permanente.