As Creative Director at Thinkwell Group, Eric Hoff connects guests with stories and ideas through spaces and experiences. Eric works closely with designers, artists, and project managers to create a vision for the project and ensure that vision is carried through from concept to execution. Prior to Thinkwell, Eric worked as a producer and director for a variety of immersive nightlife experiences, alternate reality games, stage plays, and musicals across the US. His favorite productions have been Hit The Wall off-Broadway in New York, NY, REVIVAL at the Pritzker Pavilion in Chicago, IL, and The Society, which took place throughout Los Angeles County, CA.