Lance Senoyuit is part of a team of professionals that provide industry thought leadership and expert consultation to support customer co-innovation, enterprise transformation, and business process performance improvement programs. Bringing over 20 years of experience to the role, Lance's priority is to lead customer engagements to assess strategic objectives, innovation scenarios, key improvement opportunities and other sources of incremental economic value. Prior to joining SAP, he worked for industry leaders like JP Morgan Chase and PNC. Most recently Lance served as the Virtual and Digital Client Experience Manager for Associated Bank where he was instrumental in the startup of the virtual banking and digital client experience division. Lance's experience in banking included executive management roles in retail, contact center, corporate, mortgage, and wealth management.